Innovative Organisations Essay Example | Topics and Well Written Essays - 2000 words - 1

Innovative Organisations - Essay Example Even for maintaining a healthy growth, the deliverables must be much above the expectations of the client keeping the operational costs down and within the specified time frame. If the increasing demand for the product thus created have to met, then innovation becomes the need of the hour and an essence for any successful business to survive. I have taken Microsoft as the organization for analysis of business environment and have performed SWOT and PESTEL evaluation of its business. Microsoft being one of the most renowned companies in the world and frequent amongst the Fortune toppers offers a lot to learn from the innovative processes it has followed for more than a decade. Founded by Bill Gates and Paul Allen on April 4, 1975 in Albuquerque(US) it is today a Multinational corporation which deals in computer software, computer hardware, research and development, gaming; a corporation that manufactures, outsources, licenses and supports a wide range of software products like Microsoft Windows, Microsoft Office, Microsoft Servers, Developer Tools, Microsoft Expression, Business Solutions, Games & Xbox 360, Windows Live, Windows Mobile. Board of Directors consists of ten people, made up of mostly company outsiders. Current members of the board of directors are: Steve Ballmer, James Cash, Jr., Dina Dublon, Bill Gates, Raymond Gilmartin, Reed Hastings, David Marquardt, Charles Noski, Helmut Panke, and Jon Shirley. There is an Executive Team which includes the Chairman and Chief Software Architect, the CEO, the General Counsel and Secretary, the Chief Financial Officer, senior and group vice presidents from the business units, the CEO of the Europe, the Middle East and Africa regions; the heads of Worldwide Sales, Marketing and Services; Human Resources; and Corporate Marketing. 1) Microsoft is one of the leading brands and one of the top companies featured in Fortune 500 list of companies. The operating system Windows,